The poultry market has been experiencing steady growth, driven by the increasing demand for chicken and other poultry products. In 2024, the poultry market reached an estimated value of USD 325.41 billion. The market is expected to grow at a compound annual growth rate (CAGR) of 2.40% between 2025 and 2034, reaching a value of approximately USD 412.51 billion by 2034. This growth is attributed to factors such as population growth, changing dietary preferences, and increasing global consumption of poultry products. In this blog, we will explore the poultry market's size, trends, growth drivers, role, and forecast, and provide insights into the competitive landscape.
Poultry Market Overview
The poultry market encompasses the production and consumption of various types of domesticated birds, primarily chickens, turkeys, ducks, and geese. The market includes both meat and egg production, with chicken being the dominant product due to its versatility, affordability, and popularity across the globe. Poultry farming is a key component of the global food production system, providing a significant portion of animal-based protein to populations worldwide.
The market is driven by several factors, including the increasing global population, rising urbanization, and changing consumer preferences for more affordable and nutritious meat options. Poultry products, particularly chicken, are considered healthier alternatives to red meats like beef and pork due to lower fat content. Additionally, the rising demand for processed poultry products, such as nuggets, sausages, and ready-to-eat meals, is contributing to market growth.
Poultry Market Size
In 2024, the poultry market is valued at approximately USD 325.41 billion. This market size reflects the significant demand for poultry products across regions such as North America, Europe, and Asia-Pacific. Poultry is a vital source of protein for a large segment of the global population, and with the growing preference for lean meat options, poultry consumption is on the rise.
Looking ahead, the poultry market is projected to grow at a CAGR of 2.40% from 2025 to 2034. By the end of the forecast period, the market is expected to reach around USD 412.51 billion. This growth is expected to be driven by rising meat consumption, expanding food processing industries, and increasing investments in poultry farming and production facilities worldwide.
Poultry Market Trends
Several emerging trends are shaping the poultry market, influencing both consumer behavior and production practices. Some of the key trends include:
Shift Toward Healthier and Leaner Poultry Products: With growing health consciousness among consumers, there is an increasing demand for lean, low-fat poultry options. Products such as skinless chicken breasts, boneless chicken thighs, and turkey are becoming more popular, while processed products with fewer preservatives and additives are in demand.
Sustainability and Ethical Farming Practices: Consumers are increasingly concerned with the environmental and ethical implications of their food choices. This has led to a growing trend toward sustainable and ethically sourced poultry products. Many consumers are now opting for free-range, organic, and antibiotic-free poultry, leading to changes in farming practices.
Rise in Processed Poultry Products: The demand for processed poultry products, such as chicken nuggets, sausages, and ready-to-eat meals, is on the rise. The convenience factor and growing demand for quick meals are driving the growth of this segment, particularly in urban areas.
Plant-Based Poultry Alternatives: With the rise of plant-based diets and alternative proteins, plant-based poultry products are gaining popularity. Companies are developing plant-based chicken and other poultry alternatives that mimic the taste and texture of traditional poultry, appealing to vegetarians, vegans, and flexitarians.
Technological Advancements in Poultry Farming: Advances in farming technologies, such as automated feeding systems, climate control, and disease monitoring, are improving poultry farming efficiency. These innovations are leading to higher production yields, improved animal welfare, and reduced operational costs.
Global Expansion of Poultry Consumption: The demand for poultry is increasing in emerging markets, particularly in Asia-Pacific, due to growing urbanization, rising incomes, and changes in dietary habits. As a result, these regions are seeing a significant increase in poultry production and consumption.
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Poultry Market Segmentation
Type
Broiler
Eggs
End Use
Food Service
Retail
Distribution Channel
Business to Business
Traditional Retail Stores
Modern Retail Stores
Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Poultry Market Growth
The poultry market has seen significant growth due to a combination of factors such as rising global meat consumption, increased demand for affordable protein sources, and growing investments in poultry farming and infrastructure. The affordability and versatility of poultry products have made them a staple in many diets around the world.
Poultry farming is also becoming more efficient through the adoption of technology, allowing for better management of resources, increased production, and reduced costs. The increasing demand for processed and value-added poultry products is also driving market growth. In addition, the expansion of poultry farming in emerging economies is contributing to the overall growth of the market.
Moreover, consumer preferences are shifting toward healthier and more sustainable food options, which is creating opportunities for growth in specific segments of the poultry market, such as organic and free-range poultry. As consumer awareness around health, sustainability, and animal welfare increases, companies are adjusting their offerings to meet these evolving demands.
Poultry Market Role
The poultry market plays a critical role in the global food supply chain, providing a significant source of animal protein to millions of people worldwide. Poultry is an affordable and accessible meat option for consumers, particularly in developing economies where access to beef and pork may be limited due to cost or availability. In addition, poultry production supports numerous industries, including feed production, processing, packaging, and distribution.
The poultry market also contributes significantly to employment, with millions of people working in poultry farming, processing, and retailing. Furthermore, the poultry industry supports other sectors, such as transportation, equipment manufacturing, and foodservice. The role of poultry in providing nutritious, affordable food makes it a vital part of the global food security landscape.
Poultry Market Forecast
The poultry market is projected to continue growing over the next decade. The market size, valued at approximately USD 325.41 billion in 2024, is expected to expand at a CAGR of 2.40%, reaching USD 412.51 billion by 2034. This growth is driven by several factors, including increasing global meat consumption, expanding poultry production capacity, rising disposable incomes, and changing consumer preferences for healthier and more sustainable food choices.
Emerging markets, particularly in Asia-Pacific, are expected to experience the highest growth rates in poultry consumption due to rapid urbanization and changing diets. The demand for processed and value-added poultry products will continue to grow, driven by the demand for convenience and time-saving food options. Additionally, the rise of plant-based poultry alternatives presents a new area of growth for the market.
Technological advancements in poultry farming and improvements in animal welfare and sustainability practices will also play a crucial role in shaping the future of the market. As consumer demand shifts toward higher quality, ethically produced poultry products, the market will likely witness an increase in the availability of organic, antibiotic-free, and free-range poultry products.
Competitor Analysis
Several major players dominate the global poultry market, each playing a crucial role in driving growth, innovation, and production. Some of the leading companies in the poultry industry include:
Industrias Bachoco, S.A.B. de C.V.: One of the largest poultry producers in Mexico, Bachoco has a significant market share and operates across multiple segments, including fresh, frozen, and processed poultry products.
Cargill Inc.: A global leader in food and agriculture, Cargill is a major player in the poultry market, offering a wide range of poultry products and processing services. The company operates in over 70 countries and is involved in both production and distribution.
JBS S.A.: A multinational company, JBS is one of the world's largest meat processors, including poultry. The company operates in numerous countries and has a strong foothold in both the production and distribution of poultry products.
BRF S.A: A leading global food company, BRF is one of the largest producers of poultry, offering a variety of products such as frozen, fresh, and processed poultry. The company operates in multiple regions, including Latin America, Asia, and Europe.
Charoen Pokphand Foods PCL: Based in Thailand, Charoen Pokphand Foods is one of the largest poultry producers in Asia and a key player in the global poultry market. The company produces a wide range of poultry products, including meat and processed items.
Grupo Nutresa S.A.: A leading food processing company in Colombia, Grupo Nutresa is involved in the production of poultry and other protein-based products. The company has a strong presence in Latin America and operates globally.
New Hope Liuhe Co. Ltd.: A major player in the Chinese poultry market, New Hope Liuhe is one of the largest producers of poultry and animal feed in China. The company also has a significant international presence.
Quantum Foods Holdings Ltd.: Based in South Africa, Quantum Foods is involved in the production of poultry and other protein products. The company serves both domestic and international markets.
IB Group: A diversified company, IB Group is involved in poultry production, processing, and distribution, with operations across various global markets.
Others: Other notable competitors in the poultry market include Tyson Foods, Perdue Farms, and Sanderson Farms, which are some of the largest poultry producers in North America.
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