The smartphone market in 2025 is a fast-paced landscape, with each passing year ushering in innovative new models from Apple. When you think of cutting-edge technology, you might imagine the latest iPhone 14 or 15 with all the bells and whistles. However, some users, particularly in Australia, are still debating the relevance of the older models, especially the Apple iPhone 12, released in 2020. Is it still worth investing in this device five years after its debut? With newer iPhones offering advanced features, should Australians continue to consider the Apple iPhone 12, or is it time to move on?
We’ll compare it with newer iPhone models and other devices in the market to see how it holds up. We’ll also highlight why the iPhone 12 can still be an excellent choice for many Australian consumers, especially those looking for a premium device at a competitive price. Additionally, we will guide you on where to find the best deals on the iPhone 12, particularly through Wise Market Australia, a trusted marketplace for high-quality Apple products.
Why the Apple iPhone 12 Still Matters in 2025
The iPhone 12 was a significant upgrade for Apple when it was first released, and in 2025, it continues to hold its ground for various reasons. Let's explore why this device is still relevant and valuable for today’s consumers.
The Apple Ecosystem: Stability and Reliability
One of the primary reasons why the iPhone 12 remains a popular choice is its place within the Apple ecosystem. iPhones, regardless of the model, integrate seamlessly with Apple’s wide array of devices, such as the iPad, Apple Watch, MacBook, and Apple TV. This integration remains consistent, even with devices released years apart. As an Australian customer, you can easily sync all your Apple devices for enhanced convenience and efficiency.
For those already in the Apple ecosystem, the iPhone 12 offers a cost-effective way to upgrade without leaving that ecosystem behind. You’ll still have access to Apple services like iCloud, Apple Music, and the App Store, as well as continued support from Apple’s customer service network.
Durability and Build Quality
The iPhone 12 was one of the first Apple devices to feature the flat-edged design, a departure from the rounded edges seen in older models. This design has since become iconic in Apple’s lineup, influencing subsequent iPhone releases. Made with a Ceramic Shield front cover and aerospace-grade aluminum on the body, the iPhone 12 is built to last. This durability is essential for Australians who need a phone that can endure daily wear and tear in a busy lifestyle, especially for those in active jobs or environments where phones may be exposed to more risks.
It’s important to note that while the iPhone 12 isn’t water-resistant to the same degree as the iPhone 14 or 15 (with those offering IP68 ratings), the iPhone 12’s water-resistant rating of IP68 still provides protection against spills and light water exposure, making it perfectly adequate for everyday use in Australia.
Display: Still Impressive After All These Years
The 6.1-inch Super Retina XDR OLED display in the iPhone 12 remains vibrant and crisp, providing excellent color accuracy and deep blacks. Whether you’re watching movies, browsing social media, or gaming, the display will still deliver an outstanding visual experience in 2025. Apple's focus on screen technology, even in older devices, has helped maintain the iPhone 12’s appeal.
While the iPhone 14 and iPhone 15 now boast brighter displays with ProMotion technology for smoother scrolling, the iPhone 12’s screen is still highly competitive. For users who are more concerned with affordability rather than needing the newest screen technology, the iPhone 12 continues to provide excellent value for money.
Performance: A Core of Efficiency
The A14 Bionic chip that powers the iPhone 12 remains a highly efficient processor even in 2025. While newer models come with the A15 and A16 chips, the A14 continues to provide outstanding performance for regular use, including web browsing, watching videos, light gaming, and productivity tasks.
Moreover, Apple’s commitment to long-term software support means that the iPhone 12 will continue receiving iOS updates for several more years. As a result, it remains secure and functional even as Apple introduces new features in its operating system. This means that Australian consumers who opt for the iPhone 12 in 2025 can rest assured that their device will continue to work smoothly and securely with the latest iOS features.
The Camera: Still a Standout in 2025
In 2025, you may be considering purchasing a smartphone based on its camera capabilities. While it’s true that Apple has made impressive strides with the camera systems in newer iPhones, the iPhone 12’s dual-camera system still holds up exceptionally well.
The 12 MP wide and ultra-wide lenses capture sharp, vibrant images, with the Night Mode feature ensuring that low-light photography remains crisp. Whether you’re snapping pictures on the beaches of the Gold Coast or capturing beautiful sunsets in the Outback, the iPhone 12’s camera remains a reliable option for Australian photographers, hobbyists, or even content creators.
While the iPhone 14 and 15 introduce additional telephoto lenses and advanced AI-driven features, the iPhone 12’s camera is still capable of producing excellent quality images for most users. For those who don't need the latest camera features like ProRAW or 5x optical zoom, the iPhone 12 is more than sufficient for everyday photography needs.
Battery Life and Charging: Keeping You Powered Up
The iPhone 12 provides impressive battery life, especially when considering its age. The efficient A14 Bionic chip and smart battery management ensure that the iPhone 12 can last through a day of moderate use. For most Australian consumers who primarily use their phone for texting, calling, browsing, and social media, the iPhone 12 will likely provide all-day battery life.
Charging options in the iPhone 12 include fast charging via the Lightning port, and MagSafe wireless charging for added convenience. As wireless charging becomes more popular across the globe, Australians will appreciate the ability to easily charge their iPhone 12 with MagSafe-compatible accessories, such as wireless charging pads or battery packs.
Comparing the iPhone 12 with Newer iPhones
While the iPhone 12 is still a formidable device in 2025, it’s essential to consider how it compares with newer iPhones to help determine if it’s the right fit for you. Let's put the iPhone 12 against the iPhone 14 and iPhone 15 to see how it stacks up in terms of performance, camera, and overall value.
iPhone 12 vs. iPhone 14: Which One is Better for You?
Design and Display: While both the iPhone 12 and iPhone 14 feature a flat-edged design, the iPhone 14 offers a slightly brighter screen with improved color accuracy. The iPhone 14 also supports the ProMotion technology found in higher-end models, which allows for a smoother experience when scrolling through content. The iPhone 12 display, though still excellent, lacks this 120Hz refresh rate, making the iPhone 14 a better choice for those who prioritize buttery-smooth scrolling and higher brightness levels.
Performance: The iPhone 14 comes equipped with the A15 Bionic chip, which offers a noticeable improvement in performance, especially for more demanding tasks such as gaming, video editing, and augmented reality (AR) experiences. While the A14 Bionic chip in the iPhone 12 is still competent, the A15 will provide better longevity in terms of future software updates and enhanced capabilities.
Camera: The iPhone 14 introduces improved low-light performance, enhanced zoom features, and a more advanced Night Mode. The iPhone 12 camera is still impressive, but the iPhone 14 offers superior results, particularly in challenging lighting conditions.
Price: If budget is a concern, the iPhone 12 is undoubtedly the more affordable option. While the iPhone 14 offers newer technology, it may come at a higher price point.
iPhone 12 vs. iPhone 15: The Ultimate Comparison
The iPhone 15, with its A16 Bionic chip, 48 MP primary camera, and improved battery efficiency, represents the pinnacle of Apple's smartphone technology in 2025. However, it also comes with a premium price tag.
Performance: The iPhone 15’s A16 chip is far more powerful than the A14 in the iPhone 12, making the iPhone 15 a better choice for those who demand the latest technology for intensive tasks, including gaming and video production. However, the iPhone 12 is still a powerful device for the average user and will continue to perform admirably for most tasks.
Camera: The iPhone 15 features significant camera upgrades, including a higher megapixel count, improved zoom, and advanced AI-driven enhancements. For those who value top-tier photography and videography, the iPhone 15 is the clear winner. But for the everyday user who simply needs a reliable camera for personal use, the iPhone 12’s camera is still highly capable.
Battery: The iPhone 15 boasts improved battery efficiency, offering longer usage times, particularly with more demanding applications. For users who want a phone with cutting-edge battery life, the iPhone 15 is the better option, but the iPhone 12’s battery life remains adequate for most daily tasks.
Why You Should Buy the iPhone 12 from Wise Market Australia
If you’ve decided that the iPhone 12 is the right fit for you, it’s essential to purchase from a reliable and reputable seller. Wise Market Australia offers great deals and options for the iPhone 12, whether you’re purchasing a brand-new or certified refurbished device.
Competitive Pricing and Deals
Wise Market Australia is known for offering competitive prices on high-quality Apple products. The iPhone 12 is available at a lower price point compared to the latest iPhones, allowing you to get the same premium Apple experience without the high cost. Keep an eye out for seasonal promotions and sales events that Wise Market Australia often runs, offering significant discounts.
Certified Refurbished Models
For those who want to save even more money, Wise Market Australia provides certified refurbished iPhone 12 models. These devices undergo rigorous testing to ensure that they perform like new. You can rest easy knowing that your refurbished iPhone 12 comes with a warranty, offering peace of mind in case you encounter any issues.
Exceptional Customer Service and Warranty
When purchasing the iPhone 12 through Wise Market Australia, you can expect excellent customer service and support. If you have any issues with your device, their team will assist you promptly, and the warranty options offer added protection for your purchase.
Fast and Reliable Shipping
Wise Market Australia ships across the country, ensuring quick delivery to cities like Sydney, Melbourne, Brisbane, and beyond. Whether you're in a major urban center or a rural area, Wise Market ensures a fast and reliable shipping experience.
Conclusion:
In conclusion, the iPhone 12 is still a must-have device for many Australians in 2025, especially for those who prioritize value, performance, and access to Apple’s ecosystem. While it may not feature the latest innovations in processing power or camera technology, the iPhone 12 continues to provide a premium experience for everyday tasks. For budget-conscious consumers, Wise Market Australia offers excellent deals and options to purchase the iPhone 12 at a competitive price.
When compared to newer iPhone models, the iPhone 12 still holds its own in terms of design, performance, camera quality, and battery life. It’s a reliable and affordable option for anyone looking to stay connected in 2025. So, if you're considering purchasing an iPhone but don’t want to break the bank, the iPhone 12 remains an outstanding choice.
